Our Team 

Founder & CEO
Mandar Paradkar
Mindee (Elam) Plugues
Partner Brand Strategy

Technology & Solutions Partner

ANALYTIC EDGE provides technology-enabled analytics solutions in marketing & sales effectiveness. Analytic Edge specializes in integrating technology, industry knowledge and cutting-edge statistical techniques to deliver “fast, cost-efficient and actionable business insights”

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Mandar Paradkar
Founder & CEO
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Mandar is a seasoned marketing strategy and analytics professional with experience working for leading research and manufacturing companies. Mandar has consulted for categories spanning beverages, snacking, confectioneries, consumer durables and hospitality.

Starting his career as a research analyst; Mandar has held leadership positions providing analytics consulting and thought leadership to multi-billion dollar global brands for PepsiCo, Newell, Kraft, Mondelez, and Coca-Cola; spanning North America, Europe, and Middle East. Mandar has led Analytics and Insights functions for Business Units and Corporate Headquarters.

Mandar is committed to the cause of facilitating access to education for underprivileged children. He serves as a member of the board and CMO for "Packs for Peers" an Atlanta based non-profit organization that helps provide free school supplies to the needy students within Atlanta metro.

Mindee Plugues
Partner Brand Strategy
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Mindee loves brands and is passionate about leveraging consumer and customer insights to drive consumer loyalty and brand growth. Mindee is an experienced executive in brand and business management, marketing communications, and people development. Throughout her career at Kraft Foods, Mondelez, and DineEquity, Mindee has led marketing and innovation on some of the most universally recognized brands such as Oscar Mayer, Halls, Trident, and Applebee’s.

 

Mindee has established a proven track record of driving topline, margin, and share growth. A seasoned brand strategist, she has extensive experience mining consumer and category insights to fuel brand positioning development and spur brand growth.

 

Mindee is a member of the board for the American Brain Tumor Association based in Chicago, and is a passionate advocate for increasing awareness, providing education, and funding research to eradicate brain disease.

 

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